THE MISSION

Promoting an online course but lacking interesting visuals or assets, I was approached by Impact With Influence's Producer Patrice Blain with the goal to help drive traffic and sales for their Facebook Ads Mastery program by conceptualizing and creating a creative despite the lack of interesting visuals, thus relying mostly on Animation & Design.

CHALLENGES

Pre-production was approved and moved forward smoothly, leading to a swift creating of a first version for the finished video, which was then reviewed through Wipster's collaboration tools, most of the video was approved. Unfortunately, despite having approved the storyboard, the client decided to take a portion of the video in a completely different direction, which caused delays in the production, but thanks to the client's responsiveness and the lack of tight deadlines the video were able to be delivered before the launch of the program.

SERVICES

I contributed the following to fulfill the goals and create the video: - Creative Direction - Storyboarding - Animation/Motion Design - Video Editing - Sound Design - Mixing - Rendering & File Delivery.

The client and producer were responsible for quality control.

OUTCOME

After going through the revisions, the promo video was successfully polished and completed in time to be featured on Facebook Live where the Ads program was promoted to their audience. Below you can find the video as well as a client testimony provided by the producer and client.