Forest and his Friend Leaf - Branded Book Trailer
Forrest and his Friend Leaf - children’s book trailer
THE MISSION
Little Friends, it's a small start-up with the mission to bring creative and fun educational methods for children and homeschooling families, the founder came to me with a need to promote their first children's book product and also put their branding in motion.
SERVICES
I handled the whole direction, animation, and editing, while the client provided the artwork from the book as well as some custom illustrations I requested for the animation.
THE OUTCOME
To achieve this we decided to create a branded book trailer, that has the homemade, real, and crafty feel that the brand wants to evoke to its audience, the idea was to have a video that represents them while also being functional as a standalone video ad asset to promote the book.
THE IMPACT
The client had a say on every stage of the process and was really responsive, which led to the project going really smoothly, requiring only a couple of small changes near the end of the project. The client was really happy with the result and will be using it as part of their promotional material and brand strategy.
CLIENT TESTIMONY
“Working with Samuel is a real delight. He guides you through the whole process and gives you constant updates on his progress. Communicating with him is a breeze. He listens to your vision and ideas and arranges them into a realistic and doable project. Not only can he deliver a great project, but he also gives you insightful advice on branding and how a project can be perceived by your audience. Samuel is a real creative professional!" - Gievah Villarin, Author and Founder
Finished Video
Having children playing was a great idea summited by the client
The client's favorite scene, I also did the sound design.
The hardest scenes to animate but also the most fun, simple puppet animations for the artwork.
Going back to the book's original illustrations sets up a change in tone.
Using "he" to implicate this is from Forrest's perspective
Bouncy animation and different fonts and sounds to create contrast and bring back the joy.
Title Reveal! Mentioning the brand more than once gives people a chance to retain it's name
Final lockup showing the product and where to get it